Think Trees, Not Weeds
Here’s my daily newsletter navigating the crossroads of business, growth, and life.
If you love this content (please share it), but also…
“I don't focus on numbers, I focus on connection. My success comes from hearing people's stories and understanding how I can better serve.” - Oprah Winfrey
We bow before the altar of likes.
We lust after followers and salivate over slippery virality.
The metrics of social media have become crack cocaine—empty calories, yet we can’t stop snorting them up.
More and more we evaluate our work by this vanity scale.
10,000 views makes a "good" video.
50,000 likes means a "successful" campaign.
A million impressions baptizes you an Influencer. Hallelujah.
But since when is momentary popularity the measure of impact?
Flashes in the pan come and go. Here today, gone tomorrow. The fastest viral spike becomes a distant memory as the hamster wheel accelerates.
Meaningful impact moves at a different pace. No hockey stick graphs, no explosive overnight fame. Real change takes roots—slow, steady, underground growth before emerging.
Think trees, not weeds.
If you want real impact:
Serve the audience, don’t count them. Engage with humanity, not passively preen for faceless masses. Offer value with no strings attached, no ulterior motive except to help.
Measure progress through feedback, not validation. Use criticism to chisel, not puff up your ego. Every imperfect creation carries wisdom for the next version.
Play the long game, not the short one. Don’t get distracted by shiny objects that give temporary wins and dopamine rushes. Do the work that compounds over the decades.
Shift your mindset from impressions to impact.
Judge your work by the durable mark it leaves on lives, hearts and societies—not fleeting statistics.
Plan for the centuries, not just for the moment.