Regret Minimization Framework
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"I wanted to project myself forward to age 80 and say, 'Okay, now I'm looking back on my life. I want to have minimized the number of regrets.'" - Jeff Bezos
Picture yourself at 80. What do you see?
This isn't just about retirement plans or the number of countries you've visited.
It's about the decisions you've made.
In business, it's easy to become fixated on profits, growth, and innovation. But what if the true measure of success is how few regrets we have?
This is the Regret Minimization Framework – a compass pointing to decisions that matter most.
What's unconventional here? It's not about maximizing gains. It's about minimizing future regrets.
Think about Blockbuster passing on Netflix. Was it a missed profit opportunity? Sure. But more so, it was a regret of not seizing the future.
In the business landscape, this framework pushes us to consider the long-term over the immediate.
To ask, “Will I regret not doing this?”
It's not just about success or failure. It's about the courage to embrace change and innovation.
Imagine Kodak. They invented the digital camera but shelved it, fearing it would cannibalize film sales. A decision of immense regret, watching others revolutionize photography.
This framework requires a shift in perspective. From what can be gained to what can't be lost.
Are you avoiding risks because you fear failure, or because you fear regret?
Are you clinging to the familiar, just to avoid the regret of the unknown?
The answers may surprise you.
Bezos chose to start Amazon, knowing he'd regret not trying more than failing.
Your decisions today shape your regrets tomorrow.
Use the Regret Minimization Framework as your guide.
Choose the path that leaves fewer "What ifs?" and more "I'm glad I dids."
Remember, in the end, our business legacies are defined not just by successes, but also by the regrets we avoided.