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Don't Run If You Can Walk
Ever been to Ikaria, Greece? If not, their life philosophy should be your next takeaway. The locals there echo something so brutally simple, yet profound: "Don't run if you can walk." Or in 21st-century speak: "Stop spreading yourself thin."
Let's pull back the curtain on modern entrepreneurship. Somewhere, someone sold us this lie: Dive into everything. The more, the merrier, right?
But here's the reality check: Doing everything just means you're close to failing at a lot of things simultaneously.
"People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are." - Steve Jobs
A Jack-of-all-trades is often a master of none. And frankly? Nobody wants to hire, collaborate with, or invest in "none."
Remember Da Vinci? He wasn’t churning out a painting every week to hit some self-imposed quota. He gave time, energy, and obsession to a few works. And one of those is now the most recognized piece of art in the world: the Mona Lisa.
Then there’s Mozart. Didn’t see him trying every instrument and musical style, did we? He refined, perfected, and dominated his chosen domain.
Are you seeing the pattern?
Wider nets don't always mean more fish. Sometimes, it just means more holes in the net.
And let’s dissect a modern titan: In-N-Out Burger. When other chains zigged, adding wraps, bowls, salads, and whatever-else to their menus, In-N-Out zagged. Burgers. Good, consistent burgers. No fluff. No distractions. Result? Cult status.
Every 'Yes' you're spewing to every new-fangled opportunity? That's another minute, another ounce of energy, another piece of your focus, siphoned away from where you could truly shine.
So, here's the gut punch: If you're trying to be everywhere, you’re effectively watering down your essence, diminishing your brand, and blurring into the background noise.
Being versatile is commendable. But being the unchallenged champion in your niche? That's a force to be reckoned with.
"The man who chases two rabbits catches neither." - Confucius
Amidst the relentless hum of emerging trends, innovations, and the 'next big things,' ground yourself with a piercing question: What's your one thing? What’s your rabbit? And are you content merely chasing, or are you hell-bent on capturing?
Because in the annals of history, there's no column for "tried a bit of everything." Excellence, mastery, and unyielding focus? That's where legends are born. Don't dilute your potential. Channel it. Harness it. Own it.